Cape Floral Region
Brand Development | 2024
Project Goal: Create a brand for a UNESCO World Heritage Site and apply brand elements through a variety of forms
Process: Under the guidance of Douglass Scott in my Graphic Design Synthesis course at Northeastern University, I completed the brand development and application to produce a brand for the Cape Floral Region in South Africa.
PHASE 1
Logo Development
To begin this project, I completed ideation and logo development for the Cape Floral Region.
PHASE 2
Brand Development
In the brand development phase, I carefully selected a vibrant color palette, designed a captivating logo, and introduced a distinctive fifth element to elevate my brand's identity. Each element reflects the experience and history of the Cape Floral Region.
PHASE 3
Brand Applications
With the branding developed, I applied the brand guidelines to a variety of different deliverables ranging from advertisements to vehicles.
Envelope & Business Card
Mobile Application
Site Vehicle
Letterhead
New Yorker Ad Series
PHASE 4
Final Summary
After applying the brand to a variety of different deliverables, I created a finall summary poster to display the Cape Floral Brand in practice.
